FUERZA SPORT

01 Brand Strength

BRAND
INTRODUCTION

FUERZA is a traditional brand launched in Korea in 1988.
Its value has been recognized globally through 10 years of official sponsorship of the Olympics.
USA, Europe, China, Japan, Taiwan, Vietnam, Indonesia, Hong Kong, Russia, Thailand, etc.
It is a global brand registered as a trademark in over 50 major countries around the world.

Currently, we are actively carrying out brand business in department stores and major cities throughout Korea and China.
You will be able to develop a successful business by incorporating the global popularity of the Korean Wave such as K-pop and K-movie.

A FUERZA brand agreement will help your company succeed.

thank you

CEO of FUERZA KOREA
EUN-SEOK, CHUNG

Evolution into casual fashion

- The fashion industry is being leveled upward as the active, younger generation instantly shares global trends through SNS

BRAND DEFINITION

- The LOGO representing Fuerza is visualized by W(world), which together forms a world-class brand Fuerza, which means passion and motivation in Spanish.

BRAND CULTURE

BRAND Mission

FUERZA is striving to become the world's best brand through constant development of future-oriented values.

brand vision

With a mission to ‘inspire everyday life’,
FUERZA strives to provide high-quality fashion trends and stimulate customers’ potential and inspiration to enjoy everyday life.
Enjoy daily vitality with FUERZA.

BRAND HISTORY

1988

The establishment of Fureza
2001

Was selected as the official sponsor of the Korean Sports Association and the Korean Olympic Committee.
2006

Was selected as the official sponsor of Korea Disabled Sports Association.
2007

Established the official cheerleading team in the Republic of Korea
2008

Won the Korea-US Chamber of Commerce and Industry Future Industry Management Award.
2009-2022

Signed an export contract with Japan JPN Co., Ltd.
Signed export contracts with 28 European countries.
Was selected as the official sponsor of the Korean Gymnastics Association.
Re-elected as the official sponsor of Korea Football Association.
Won the Grand Korea Best-selling Brand Selection Award.
Won the' Proud Koreans' Selection Award for the 60th Anniversary of Korea's Recovery.
Won the Republic of Korea Future Person Award. Won the first World Korean Trend Award.

BRAND
ADVANTAGE

FUERZA has specialized in producing and selling sportswear and sporting goods series since its establishment in 1988.

FUERZA has been leading sports trends for a long time with its wide variety of styles and excellent quality.

FUERZA is a brand that has been targeting a wide range of customers through offline stores in major cities, online shopping, TV home shopping, group uniforms, retail markets, and official sponsorship of various sports competitions.

FUERZA has been an official sponsor of clothing and equipment for the Korean national team for about 10 years, accompanying the national team to all international competitions, including the Olympics.

FFUERZA products are sold to overseas markets such as the United States, Europe, Japan, and Southeast Asia, and by developing more than 3,000 styles a year, we can generate more profits for our partner companies.

SPONSORSHIP OF
INTERNATIONAL EVENTS

2002 China (Beijing) Summer Universiade
2002 American (Salt Lake City) Winter Olympics
2002 Japan (Kumamoto) Korea-China-Japan Youth Group Comprehensive Sports Competition
2002 South Korea (Busan) Summer Asia Conference
2003 Italian (Talvi) Winter Universiade
2003 Japan (Aomori) Winter Asian Games
2003 South Korea (Daegu) Summer Universiade
2004 28th Olympic Games in Athens, Greece
2005 World University Games in Izmir, Turkey
2005 China (Macau) East Asian Games
2006 Winter Olympic Games in Italy (Turin)
2006 Qatar (Doha) Summer Asian Games
2007 China (Changchun) Winter Asian Games
2008 29th China (Beijing) Olympic Games and 13th China (Beijing) Paralympic Games In January
2020, sponsored the Thai National Taekwondo Team

SPONSOR
THE OLYMPIC GAMES

Brand strategy
cooperative partner

Blue Space is with FUERZA
Blue Space, comprised of practical experts in the global fashion industry,
As a group of top experts who have led the innovation of global brands,
Strategically research products and markets By collaborating on professional consulting projects in response to changes in global trends We have provided customized consulting services to over 500 companies.

Mark Ainsworth

From England
Blue Space - International Creative Arts Consultant
Founding partner of Unit9 design consultancy in the Netherlands
Rich practical experience in international brand projects will be helpful in brand development.
Proficient in fashion trends and artistic inspiration research, creative knowledge, brand identification system and product design.

career

NIKE Creative Director
Creative Director of Boy London
Paul Smith Regional Director
Donna Karan, Director of Development
Creative consultant for several projects including Biyinlefen, Romon, Saint-Desi and ALT.

LEO

Expert in global trends and high-quality brand concept design.
We are well-versed in the latest domestic and international trends and are deeply researching the impact of visual style.
Ability to integrate brand DNA characteristics, product style research and development, quarterly product trends, etc.
Experts who explain product styles and cutting-edge processes in detail and plan purchase points.
Extensive experience in international latest color trends and product color matching.
Lead a team of senior designers to develop concise and innovative designs.

02 Brand Positioning

Brand Positioning

Early adopters within upper-middle class families.
Age Range: Targeted for women 18-28 years old and men 15-35 years old.
Customer characteristics: Likes trendy and light sports, enjoys photography and social activities.
Brand activity range: yoga, camping, athletics, surfboard, skateboard, etc.

rand proposition: Vitality and dynamism, physical and mental pleasure.
Product suggestion: light sports trend
Sports Scene: Outdoor activities in an active city center.