FUERZA SPORT

Channel Layout

Channel Positioning

Shopping centers and high street stores in major cities are the main centres, each set at a ratio of 6:4.
Strategically large branches will be formed on Lines 1 and 2, and additional branches will be opened on Lines 3 and 4.

Store selection criteria

shopping center

Choose a location: main shopping centers in capitals
Standard store area: 250 square meters (built-up area, actual store selection varies)
Based on rent to sales ratio: 4 to 6 times
Shopping center floor selection: large sports floor/fashion men's floor (ground floor location is specially approved according to actual situation)

street shop

Channel selection: Main streets of major cities and regional cities
Standard store area: 100~120㎡ (usable area)
Based on rent/sales ratio: 4 to 6 times

Store display of FUERZA

Market development model

Agency subscription is the main form, and is supplemented by direct operation and joint operation.
Ratio: 7:3

By 2024, direct operation will become the mainstream. We perform single store testing in local joint ventures.